Constructing on the success of its yearly ‘Wrapped’ characteristic, which supplies subscribers a visualisation of their listening information, Spotify has launched ‘Solely You’ – an in-app expertise with listening statistics and personalised playlists.
‘Solely You’ contains info corresponding to ‘Your artist pairs’, highlighting a consumer’s numerous tastes; ‘Your Music 12 months’, exhibiting favoured musical time intervals and ‘Your Time of Day,’ which hones in on the artists are most well-liked at explicit instances of the day.
In addition to particular person stats, ‘Solely You’ has some quirkier personalisation options together with ‘Your dream banquet,’ which prompts customers to select three artists they’d invite to a cocktail party with Spotify then creating a mixture for every artist. There’s additionally ‘Your Audio Delivery Chart,’ exhibiting customers their ‘Solar artist’ (the individual they listened to probably the most over the previous six months), their ‘Moon artist’ (the artist that exhibits off their emotional aspect), and their ‘Rising artist’ (a latest discovery). Each the ‘Audio Delivery Chart’ and ‘Dream Dinner Occasion’ playlist will replace each day.
Whereas this type of particular person curation is the kind of factor that we already anticipate from Spotify, by letting customers share their statistics the streaming service may assist bolster waning subscription numbers as the speed of latest sign-ups slows with the tip of the lockdown leisure increase. In line with Bloomberg, in the course of the 2020 ‘Wrapped’ season Spotify’s inventory rose by 16 per cent, so it stands to purpose the corporate would hope to duplicate a few of that buzz year-round.
To strive ‘Solely You’, head to Spotify.com/OnlyYou or open the app the place the expertise will autoplay.
Alongside ‘Solely You’, Spotify can be rolling out a characteristic known as ‘Mix’, which lets two individuals merge their musical tastes into one shared playlist that will get up to date each day.
To make use of ‘Mix’, simply choose ‘Create Mix’ within the ‘Made For You’ hub after which faucet ‘Invite’ to generate an invite that may be shared with one other consumer with any tier of Spotify subscription.
‘Mix’ is presently in beta and solely out there on iOS and Android cellular.
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