PlayStation UK has, traditionally, created some iconic advertising and marketing campaigns, and its efforts with the PlayStation 5 had been no exception. Whereas lockdown threatened to disrupts its plans, the platform holder rebranded multiple London Underground stations – together with Oxford Circus. Positive, coronavirus meant that much less individuals had been travelling throughout the capital, however the photos nonetheless proliferated worldwide.
And that was sufficient to win the corporate an award from prestigious advertising and marketing and media publication Campaign. “Whereas footfall could have been decrease than deliberate, the ensuing marketing campaign, that includes an Oxford Circus stunt alongside game-related London Underground, station takeovers, delivered an astonishing variety of natural impressions,” the location mentioned.
Sony beat out manufacturers like Natwest and Mitsubishi to win the Greatest Use of Experiential gong – an superior accolade, and worthy recognition for an imaginitive marketing campaign.