The brains behind smartphone model OnePlus has created a brand new London-based shopper tech outfit. Nothing – for that’s the identify of his firm – is anticipated to launch a slew of gadgets this summer season together with a pair of wireless earbuds.
“We’re constructing an ecosystem of sensible gadgets,” Carl Pei mentioned in an interview with Bloomberg. “We’ll begin with less complicated merchandise, wi-fi earbuds. We’re going to have a number of merchandise all year long, not simply audio merchandise, and ultimately, we need to construct it so these gadgets discuss to one another.”
Regardless of its embryonic state, Nothing has already attracted funding from the likes Alphabet Inc (Google’s enterprise capital arm), Kevin Lin (founding father of Twitch), Steve Huffman (CEO of Reddit) and Tony Fadell (inventor of the iPod).
The tech guru hasn’t dropped any hints as to the design or spec of Nothing’s wi-fi earbuds, however the firm’s web site does provide some clues. Nothing says it is decided to hit a “large reset button”, “begin from scratch” and “rethink all the things” to succeed in its targets.
In the meantime, OnePlus unveiled its first wireless earbuds final Summer season. The funds OnePlus Buds provide noise-cancelling, 10 hours playback and Dolby Atmos help for £79 ($79, €89). Pei left OnePlus shortly after in what’s been referred to as an “amicable” departure.
One factor’s for positive: Nothing will not be wanting opponents. From the Apple AirPods (2019) to the Sony WF-1000XM3 and the newly-unveiled KEF Mu3 buds, those that need wi-fi earbuds are spoilt for alternative.
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