Activision earned 57% of its total-year revenues from microtransactions, DLC, and different in-game purchases.


Whereas scouting Activision’s total-year 2020 earnings, I observed one thing attention-grabbing: The corporate made 57% of its revenues from mTX all year long. In 2020, Activision-Blizzard made more cash than it ever has earlier than, breaking over $eight billion in revenues. A great chunk of that was from in-game spending.

The financials present Activision earned $4.852 billion from microtransactions all through 2020, principally pushed by Name of Responsibility mtX, which was up a mighty 70% year-over-year in This fall. It is also value noting the corporate earned 82% of its revenues from digital, which is par for the course.

These figures aren’t GAAP revenues, although. Which means they are not the standardized earnings that Activision reported to traders.

Here is how the corporate explains non-GAAP figures: “Activision Blizzard’s non-GAAP monetary measures aren’t based mostly on a complete set of accounting guidelines or ideas. These non-GAAP measures have limitations in that they don’t replicate all the gadgets related to the corporate’s outcomes of operations as decided in accordance with GAAP.”

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