Name of Responsibility’s free-to-play Warzone mode is the glue that may maintain the franchise collectively in 2021 and past.
Warzone is the most important factor Activision has ever finished. The F2P sport’s ecosystem is so transformative that every one of Activision-Blizzard’s franchises will adapt its mannequin in some type. Warzone is the connective tissue that binds mainline premium video games in a monetized, accessible, and synergistic bundle. Activision’s emphasis on cross-progression, cross-play, and cross-SKU has unlocked the total spectrum of money-making potential.
Activision is aware of how essential Warzone is. 2020 was just the start. The mode is not going anyplace, and can proceed integrating all future mainline CoD video games transferring ahead. In 2021, Warzone will tie three video games collectively: Trendy Warfare, Black Ops Chilly Warfare, and COD 2021.
In its current This fall earnings name, Activision underlined Warzone’s future function in its enterprise:
“Warzone goes to be entrance and heart for us for a very long time,” mentioned Activision president Rob Kostich.
“We really feel actually good about and really assured in our technique going ahead. Warzone will proceed to be a central a part of that future content material planning to our whole group. And our aim stays the identical. Whether or not you are a premium or free-to-play Name of Responsibility participant, we wish to present everybody with unbelievable gameplay experiences and we will proceed to speculate considerably throughout all fronts to assist that effort for the group.”
Activision-Blizzard Chief Monetary Officer Dennis Durkin additionally confirmed CoD 2021 would tie into Warzone:
“I imply in COD, you’ll be able to see we have got clearly a full yr of Warzone and the premium integration and in addition to clearly the cell alternative specifically with China being added this yr.”
This cross-game integration ensures older Name of Responsibility video games can nonetheless materially influence earnings by merely appearing as Warzone portals. The corporate expects Name of Responsibility to assist drive report $8.22 billion earnings in 2021, which is extra money than Activision has ever made in its lifetime.