Sony’s going gung-ho with its anime business, as the corporate sees it as a possible pillar transferring forwards. It recently acquired Crunchyroll, however it already owns Funimation and Aniplex. It’s not stunning, then, to see media conglomerate Kadokawa Company companion with the Japanese big for “mutual exploitation of one another’s enterprise, experience, and different strengths”. CyberAgent, a Japanese promoting agency, has additionally entered into the association to help with smartphone video games.
A financial results presentation, as translated by Gematsu, reveals that Kadokawa goals to leverage the partnership to “improve IP growth and rollout within the sport area”, “improve rollout within the animation area”, and “successfully use platforms and contain cooperative initiatives”. Sony’s position within the relationship is to assist with “international growth energy of animation and client video games”. Consequently, it’s been awarded 1.93 per cent possession within the agency.
Kadokawa does have Elden Ring maker FromSoftware below its umbrella, though the vast majority of its operations relate to the publishing of books, manga, magazines, and movies. It’s an attention-grabbing transfer, although, and one which most likely is smart with Sony outright proudly owning lots of the main anime distribution platforms at this level.