IO Interactive is in a “actually good place,” CEO Hakan Abrak stated after Hitman Three is already worthwhile after one week of gross sales.
With Hitman 3, IO Interactive took an opportunity and self-published an enormous AAA sport for the primary time. The gambit labored. Not solely did Hitman Three generate acclaim from reviewers, however it offered tremendously properly. So properly, in actual fact, that IO Interactive is already making a revenue from the sequel.
IO CEO Hakan Abrak confirmed the information to GamesIndustry.biz, saying that the corporate’s secret sauce lies within the shut relationship between its advertising and growth divisions. As a substitute of preserving the division separate, as most firms do, advertising is intently knit with the builders. The result’s a transparent and concisely communication that is relayed to customers and followers.
“It has been a labor of affection between our followers and everybody on the studio. Because the developer and writer, we’re immensely proud that we will say Hitman Three is already worthwhile. We’ve recouped the whole mission prices in lower than every week. That places us in a very good place and permits us to confidently transfer ahead with our bold plans for future initiatives,” Abrak stated.
We do not know precise gross sales or Hitman 3’s growth price range, nonetheless. It is nonetheless nice to see a significant indie studio doing properly and making a revenue so quickly after launch.
IO’s new bold plans focus on Project 007, the most important sport that IO has ever made. The sport is centered round an all-original James Bond prequel storyline, and should focus extra on significant interactions, cerebral gameplay, and a extra refined and suave James Bond as a substitute of wanton violence.