It appears to be like like Amazon is rolling a brand new app icon on iOS, and in contrast to numerous different latest app redesigns, it isn’t only a brand dropped inside a white background! Rejoice! The brand new icon cleverly takes cues from maybe Amazon’s most recognizable “product” — its delivery bins and their shiny blue tape.

Right here it’s — in the app’s listing on Apple’s UK App Store. (There are a few other reports of others seeing the icon on their gadgets as nicely.)

Whoever labored on this new app design, which will likely be immediately recognizable on your own home display, deserves a increase.

Correction: We’ve up to date the headline to make clear that the brand new design is an icon, not a brand.

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