Battlefront II was not too long ago free on the Epic Video games Retailer, and was downloaded 19 million times. That is monumental for EA and represents a brand new solution to supercharge monetization potential in years-old video games.

EA is a grasp of monetization and engagement. They make billions yearly from stay providers, microtransactions, and finely-tuned gameplay loops. Typically, although, EA breaks new floor with enterprise techniques that elongate a sport’s incomes potential.

That is precisely what occurred with the current Battlefront II freebie. The sport was supplied free on the Epic Retailer for a restricted time, and 19 million players took benefit and downloaded the sequel. These are astronomical figures for any stay sport and the technique provides EA one other low-risk avenue to spark revenues in older video games.

The low-risk half is essential. Battlefront II is almost four years outdated. It is not receiving content material updates. Gross sales have technically been exhausted at this level, particularly now that the sport has been given away on PlayStation Plus, included in Sport Cross through EA Play, and free on PC through the Epic Retailer.

A bit in the past, EA stated each Battlefront I and II have sold a combined 33 million copies worldwide.

Gross sales have slowed down and that is okay with EA. They produce other methods to generate profits from stay video games. The chance vs reward ratio of providing Battlefront II free of charge could be very favorable. The principle purpose right here is to get folks enjoying and, hopefully, paying for in-game cosmetics.

EA would not actually care about sport gross sales all that a lot anyway. Stay providers are more impactful and meaningful than unit sales, EA says, and that is the primary cause why Battlefront II’s servers have not been shut off. The sport can keep static with mTX switched on and nonetheless generate profits. It is low-risk and high-reward. The technique is made much more interesting when EA casts a large internet, and the current freebie technique simply caught 19 million fish.

Not all the 19 million downloaders will truly play and even pay for in-game objects. That does not matter. EA is betting on only a portion of those players truly spending money and time on their sport. Bear in mind, Battlefront II’s gross sales have been squeezed almost dry over time and now EA is dipping the sponge again within the income pool by giving gamers prompt free entry to the expertise.

It is all a part of EA’s huge webwork of monetization and stay providers, and do not anticipate Battlefront II to be the final sport that is supplied free of charge on the Epic Retailer.

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